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Russian Researchers Publish New Data On Social Media Consumption

Moscow, 4 August: The active monthly audience for social networks in Russia, based on the second quarter of 2011, totalled 43.6 million users, according to research from the J'son & Partners (J&P) analysis company.

In the opinion of the experts, the most popular resource (taking overlapping between the audiences of social networks into account) is the VKontakte social network, which has 100 million registered users and whose audience in the reporting period stood at 28.8 million users a month.

Mail.ru's Moy Mir social service, which has 67 million registered users, was visited by 18.6 million users a month, while Odnoklassniki's audience was 18 million a month.

The research says that the most popular Web 2.0 projects in Russia are social networks, video-hosting sites and photo-hosting sites. At the end of the second quarter of 2011, the audience for blog services in the Russian Federation stood at 18.6 million users. On average, 400,000 entries are posted on Russian blogs each day, with more posts, 75,000 a day, appearing on LiveJournal than anywhere else.

At the end of the second quarter of this year, the monthly audience for photo-hosting in the Russian Federation totalled 21 million users, while for video-hosting it stood at 31 million users.


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