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RIA Novosti launches Russia brand page on Facebook

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MOSCOW, October 11 (RIA Novosti) - RIA Novosti media holding is to launch a Russia brand page on Facebook, in Russian and English, on October 11. "If you are proud of your country, you feel you just have to tell other people about it at great length in whatever way you can," RIA Novosti Editor-in-Chief Svetlana Mironyuk said. "The Russia brand page will be popular because it will feature all the most significant events happening in Russia and those that directly concern it," she added.

The project will keep Facebook users fully informed of important events in Russia and on the international stage by publishing the latest news.

"We are sure that this new page will become a useful source of information about Russia for Facebook users in many countries, and we are pleased to be cooperating with RIA Novosti in this project," said Angela Zaeh, Facebook growth manager in Russia and Eastern Europe.

Facebook users will be given information about Russian achievements in the space industry and nanotechnologies. There are also plans to publish daily summaries of materials on Russia's international sporting achievements. The project team hopes that items about Russia's sights, culture and photo-reports about tourist destinations that RIA Novosti journalists have visited will combine to promote an objective image of the country.

Russia's brand page will also include interactive polls, quizzes, competitions and other engaging games.

"RIA Novosti will be the first global news agency in Russia to launch a country page on Facebook. The main aim of the project is to supply the readers with the most interesting and up to date information ­ a mix of tourist, sport and cultural news which is an absolutely new concept of country pages on Facebook," said Darya Penchilova, director of RIA Novosti's Internet and Social Networking Projects Promotion Division. There are plans to publish five to seven news items daily, which will be selected from different sources, including ministries' official websites, popular media outlets and blogs. The project managers promise to pay particular attention to users' comments and proposals.

Ads published on Russia's brand page will use the slogans "Get updates on Russia" and "Like Russia" and its design will incorporate typical images widely associated with Russia.

Link to RIA Novosti's Russian-language Russia brand page on Facebook - http://www.facebook.com/rianru#!/pages/%D0%A0%D0%BE%D1%81%D1%81%D0%B8%D1%8F/254390511252858

Link to RIA Novosti's English-language Russia brand page on Facebook ­http://www.facebook.com/pages/%D0%A0%D0%BE%D1%81%D1%81%D0%B8%D1%8F/25439051125285


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