Russian Internet Resource Overtakes Most Popular TV First Time
Interfax - 5.25.12 - JRL 2012-96
Moscow, 25 May: The internet portal Yandex has become a new leader on the Russian media market, pushing Channel One television into the second place. Yandex has a bigger audience than any single television channel, according to today's Vedomosti newspaper.
file photo"In April Yandex was visited by 19.1m people a day, whereas Channel One was watched by 18.2m people a day," the newspaper wrote, quoting analysts from TNS.
The research involved people aged 12-54 years in cities with the population over 100,000.
Channel One is the most popular Russian television channel, it always was the most popular media resource in the country. An internet portal has caught up with it for the first time, Vedomosti wrote.
Yandex and Mail.ru had almost the same weekly audience as Channel One in April: the difference was 0.7m and 1.2m respectively. However, Channel One is a clear leader in the monthly results: 41.4m people watched it at least once a month, which is 8.2m more than Mail.ru users and 8.7m more than Yandex users.
The difference between the audience of all television channels and all Russian internet is rapidly shrinking, the newspaper wrote. According to TNS, 30.5m Russians used the internet every day in April, and about a million fewer watched TV (as received).
The main advantage of television is the overall time users spend watching it: viewers watch Channel One over an hour a day, whereas users spend only 10 minutes in Yandex, according to TNS.
In 2011, Yandex's profit was R20bn., NTV's R20.7bn, and Channel One's R28.8bn. There is no information about Rossiya 1.
According to the Association of Communications Agencies of Russia (ACAR), in 2011 advertisers spent on internet promotion R41.8bn, which is 56 per cent more than in 2010, or nearly 16 per cent of the budgets. As before, more than half of advertising budgets are spent on TV, and the share of the press is falling, the newspaper wrote.
According to Yandex director Aleksey Tretyakov, the internet industry has long tried to convey to the advertisers that socially and commercially active urban population has long been living in the internet.
According to a survey carried out by the Levada-Centre in April, 72 per cent of Russians get the news from state television, 6 per cent from private channels and 14 per cent from the internet.
Vedomosti wrote that for the last seven years Channel One had not been working with TNS and considered its information inaccurate, according to Channel One's press service, which refused to comment on the TNS research. Video International, the seller of advertisements on Channel One, also refused to comment.
Keywords: Russia, Media - Russian News - Russia
Moscow, 25 May: The internet portal Yandex has become a new leader on the Russian media market, pushing Channel One television into the second place. Yandex has a bigger audience than any single television channel, according to today's Vedomosti newspaper.
file photo"In April Yandex was visited by 19.1m people a day, whereas Channel One was watched by 18.2m people a day," the newspaper wrote, quoting analysts from TNS.
The research involved people aged 12-54 years in cities with the population over 100,000.
Channel One is the most popular Russian television channel, it always was the most popular media resource in the country. An internet portal has caught up with it for the first time, Vedomosti wrote.
Yandex and Mail.ru had almost the same weekly audience as Channel One in April: the difference was 0.7m and 1.2m respectively. However, Channel One is a clear leader in the monthly results: 41.4m people watched it at least once a month, which is 8.2m more than Mail.ru users and 8.7m more than Yandex users.
The difference between the audience of all television channels and all Russian internet is rapidly shrinking, the newspaper wrote. According to TNS, 30.5m Russians used the internet every day in April, and about a million fewer watched TV (as received).
The main advantage of television is the overall time users spend watching it: viewers watch Channel One over an hour a day, whereas users spend only 10 minutes in Yandex, according to TNS.
In 2011, Yandex's profit was R20bn., NTV's R20.7bn, and Channel One's R28.8bn. There is no information about Rossiya 1.
According to the Association of Communications Agencies of Russia (ACAR), in 2011 advertisers spent on internet promotion R41.8bn, which is 56 per cent more than in 2010, or nearly 16 per cent of the budgets. As before, more than half of advertising budgets are spent on TV, and the share of the press is falling, the newspaper wrote.
According to Yandex director Aleksey Tretyakov, the internet industry has long tried to convey to the advertisers that socially and commercially active urban population has long been living in the internet.
According to a survey carried out by the Levada-Centre in April, 72 per cent of Russians get the news from state television, 6 per cent from private channels and 14 per cent from the internet.
Vedomosti wrote that for the last seven years Channel One had not been working with TNS and considered its information inaccurate, according to Channel One's press service, which refused to comment on the TNS research. Video International, the seller of advertisements on Channel One, also refused to comment.